Willa is an accomplished executive, business owner and long-time colleague of Anna Kelch. As a prior C-suite executive Willa works with CEO’s, Boards and investors in a highly consultative manner bringing the context of her operating experience to bear on talent strategy, assessment and placement. Her practice specialty includes the digital media, edtech, SaaS, information services and licensing verticals. Prior to establishing her search practice in 2001, Willa built and led businesses engaged primarily with intellectual property development and licensing, new business development and strategy as President of Hasbro Properties Group, at Hasbro, Inc; President of Golden Books Publishing Group and President & publisher of Simon & Schuster Children’s Books Division, among others. Willa has a B.A. from Barnard College in developmental psychology and is the author of two children’s books. Willa and Anna partner on searches where their combined expertise in digital media, edtech, and related technology businesses is of value to our clients.